We now learn from this WSJ article that a pizza place in NYC saw a big uptick in business after providing some in-game power-ups at their location, which apparently attracted a lot of players to their restaurant. Clearly this business opportunity will not be squandered by Niantic, who will soon be introducing sponsored locations rather than just those generated from the old Ingress map. This is yet another example of how current day mapping is as much about real world representation as it is about buying a place on the map.
As for the game mechanics, I must say that I was a bit disappointed that I was not supposed to use my phone's motion detection ability to gesture an actual throw to capture a Pokemon. I was also hoping for more P2P interactions beyond the portals and other hubs. It would be cool to be notified of another trainer I your vicinity ready to fight, pull up your phone and see their avatar overlaid on their actual persona, and engage in a exchange. Oh well, maybe that's for v.2. For now, big thanks to Niantic/Google and Nintendo for bringing GeoGames to the public!